Zeewolde, 19th of January 2022
Merger strengthens market position in cosmetics and medical devices

Delarange Cosmetics and Flores Natural Cosmetics move ahead together

 Delarange Cosmetics and Flores Natural Cosmetics are moving ahead together with immediate effect. Both companies are merging all their activities in the areas of development and production of cosmetics and medical devices. The strengthening of their position in the market is the main reason for the merger. The combined organisation will carry out its activities from Zeewolde, where Delarange has been located since its establishment in 1991.

Due to both companies being active in the international market for cosmetic care products and medical devices, there is much synergy to be gained by working together, according to Dirk van Rij of Delarange Cosmetics. “The knowledge of the market and the manufacturing facilities of both companies will help us greatly. Our research and development will also receive a boost. Consequently, we will strengthen our market position substantially. We are very pleased with this, as it is necessary in the competitive international market in which we are active.”

On behalf of Flores Cosmetics, Johan Bruinsma says: “We have been familiar with Delarange as high-quality peers in the market for nearly 30 years. To be able to join forces is highly beneficial for the future of both companies. It allows us to increase the rate of innovation of our products and serve our customers even better. The merger offers many opportunities for our current employees and, because of the predicted growth, we will also be attracting new talent.”


Further as Delarange Cosmetics
The new organisation will continue under the name Delarange Cosmetics and aims to grow further in the field of personal care cosmetics and medical devices. “The product portfolios of both companies fit together very well. We do not overlap but rather complement each other,” says Van Rij. “In terms of export, which will be a major growth market for us in the future, this merger is a good move,” says Bruinsma. With the bundling of both companies, Delaranges’ annual turnover amounts to more than 26 million euros. After the merger, Delarange Cosmetics has over 150 employees. Together, Dirk van Rij and Johan Bruinsma will form the new management.


About Delarange Cosmetics
Delarange Cosmetics is an internationally oriented company with a sales area that covers large portions of Europe. It delivers a wide range of products varying from facial cosmetics and oral hygiene to sun care and medical devices. Delarange develops and produces for private labels and various cosmetic brands in the Netherlands as well as abroad. It is also active in medical device market.